Every great story begins with a plan. The Blueprint is the first step in bringing your brand’s story to life. This comprehensive service is designed to help you gain clarity, set a strategic direction, and take actionable steps toward creating impactful video content that aligns with your business goals.

STEP ONE | Kick-off Workshop

We begin with a one-on-one coaching session, where we dive deep into your business goals, challenges, and vision. This is your chance to share your ideas, and for us to align on the bigger picture. By the end of the session, we'll have a clear understanding of your objectives, setting the foundation for the next steps

STEP TWO | Market Research

Understanding the landscape you operate in is crucial to crafting a successful video strategy. Our team conducts thorough research into your market, competitors, and audience. The result is a detailed report filled with insights - identifying opportunities, gaps, and areas where you can stand out

STEP THREE | Content Strategy

With a solid understanding of your business and market, we develop a tailored video strategy designed to achieve your goals. This includes:

• Script Mapping: We’ll create scripts that speak directly to your audience and align with your brand voice.

• Video Styles: We’ll determine the best styles, tones, and formats to connect with your viewers.

• Big-Picture Ideation: We integrate all elements into a cohesive, actionable plan—ensuring each video works seamlessly to support your brand narrative.

STEP FOUR | Delivery

Once your video strategy is complete, we’ll provide you with a digital copy of all findings and recommendations.

To ensure you feel confident moving forward, you’ll have the opportunity to schedule a one-on-one session with Matt, where we’ll walk through the plan in detail and discuss potential next steps for bringing your vision to life.

The Blueprint is a comprehensive strategy service designed for founders, entrepreneurs, and businesses ready to take their brand’s storytelling to the next level. Through a combination of in-depth research, creative ideation, and actionable planning, The Blueprint ensures you have a clear, detailed path forward for creating powerful video content that resonates with your audience.

Whether you’re looking to build brand awareness, drive engagement, or convert leads, this service provides everything you need to start making a meaningful impact with video. The combination of creative strategy and personalized consultation makes The Blueprint the perfect launchpad for businesses ready to invest in their brand story and elevate their presence through video.

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What You Get

A tailored video content strategy that aligns with your goals.

In-depth market research to guide your content decisions.

Scripts, video styles, and a cohesive plan designed to make your brand’s story shine.

A personalized follow-up consultation to discuss next steps and answer any questions you may have.